A few years ago I was set the task of establishing user research into our methodology. Starting from scratch led to several iterations of how we approached our work. We found a trend that started to emerge. …

Can travel behaviours change? — Under grey skies in Cornwall sits the small village of Boscastle. A tranquil stream winds alongside national trust shops and cafes. The village leads out to an ancient harbour and scenic trails along magnificent cliff sides. A family has arrived early to beat the crowds. This might be a typical…

It’s a common sight. An oat latte sitting next to a Macbook Air, phone out on the table, and an aroma of self-righteous busyness. With a viable work-space and caffeinated beverage most likely waiting at home or at the office — why do people want to go out and spend…

The hype took a hold of me. I had found the ideal role that could advance my skill set on the coolest projects in the land. I had my initial screening calls. They were both promising. There were going to be no silly tests or soul kicking. It was all…

An understanding of who the people are who use your digital interfaces and how they use it will go along way to optimising experiences. Yet, obtaining this level of insight from quantitative data takes a bit of practice. Glance at a digital analytics dashboard and you will most likely see…

When I first received an invite to join Spotify back in 2009 it did more than just open up a library of on-demand music. I could finally discover new music without hitting a payment barrier. It was a revolution for the way I enjoyed music and quickly replaced iTunes as…

Through a mix of FOMO and curiosity, I decided to enrol on a junior data science course. It goes without saying, the course was hard work. It wanted me to learn to code from scratch and I really wanted to keep up with the assignments. As the course progressed, it…