Music Streaming Analytics — Can Artists Be Data-Driven?

Palace performing at the Hoxton Hall, London

Artists could see how they were performing and who was listening to their music.

What’s available to Artists?

See https://artists.spotify.com/

1. Streams

2. Saves

3. Listeners

By looking at save and repeat rates we could start to quantify listeners apart from fans.

4. Source

5. Demographics

How could we expand on these insights?

1. Average drop-out time (track)

2. Number of completed playbacks

3. Repeat rates per demographic

What does this all mean?

Experiences & tech | UX Researcher / Designer

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